The concept of Royal Enfield bikes in India began when the Indian Army placed an order for these motorcycles. Since the UK factory was unable to meet the demand, Madras Motors in India took up the responsibility to assemble them. Royal Enfield India made its debut in 1949 with the launch of 350 cc Bullet. Royal Enfield bikes were marketed by Madras Motors. On rising demands for indigenous bikes, the manufacturing of Royal Enfield bikes’ parts began at Madras Motors.
It is interesting to note that Royal Enfield bikes began their journey with Enfield Bullet 350 cc motorbikes. When lightweight Japanese bikes with high fuel economy started to arrive, Royal Enfield bikes countered the competition with Enfield Silver Plus Explorer which became an instant hit. Royal Enfield India is currently one of the leading manufacturers of bikes. Royal Enfield bikes continue to rule the roost with their dependability and unsurpassed performance.
